About
Dodo Pizza's campaign used 15 gaming easter eggs (42 before approving the budget with the client), seamlessly integrated into a GTA V-themed video, to connect with gamers and combat in-game hunger distractions. This approach blurred the lines between reality and the virtual gaming world.
Outcome
The strategy ignited interest among gamers, solidifying Dodo Pizza's relevance in the gaming community. The campaign boosted brand recognition and engagement, with a surge in customer interaction from the gaming demographic.