About

Termit, an emerging snowboarding brand for young enthusiasts, initiated the "Sochifornia" project to enhance its visibility in the bustling ski resort of Sochi. The campaign entailed the strategic placement of a vibrant lighthouse on a mountain as a beacon for the youthful crowd. Additionally, Termit established its own snowpark on a hill and branded a bar as the go-to spot for parties, creating an exclusive hub for the young generation.

Outcome

The innovative campaign garnered substantial traction. Over 3000 individuals attended concerts at the branded bar, more than 200 students participated in the park activities, and the #termitsochifornia tag generated over 500 social media impressions. The project successfully amplified Termit's brand presence among its target demographic in Sochi, fostering brand awareness and engagement among young snowboarding enthusiasts.

Role

Concept of the event
Branding (concept + design supervision)
Photo+video report supervision


2025